Just finished reading Gary Vaynerchuck's awesomely titled CRUSH IT, if you haven't yet picked up a copy I'd highly recommend you do it's such a good read and Gary's such a likeable character. The focus of the book revolves around capitalizing on the current social media revolution, mixing it up with your inner passion and creating one awesome base on which to harness your dreams. It doesn't require you read a lot of techie books just possess the drive to give it your best shot.
Next up I have to give a big thank you to Amy Hoy, on year two of her brilliant 30x500 course and all the advice is really hitting home. She focuses on trying to break that repetitive cycle of having an idea, coding it up, launching it then knocking yourself down as it doesn't produce the results you want.
- Find a good audience
- Get to know their needs
- Learn to understand their worldview
- Define their and your constrains
- Use it to craft a compelling offer
Don't procrastinate just find out what pains people and multiplies their money factor, once you've grasped that you'll never fail again.
Go forth and succeed!